WordPress is a pivotal part of the internet as we know it, due to its versatility, ease of use and ease of customisation with themes to suit every type of business need from legal portfolio to complex eCommerce storefronts.

The potential for WordPress to enable every user to create an effective, functional website transformed the internet completely and led to the development of the blog as we know it today.

However, there is a dispute at the heart of WordPress that has the potential to affect millions of websites in the process.

It started with a blog by founder Matt Mullenweg, which criticised WP Engine, a popular hosting platform for WordPress websites, for marketing that has proven to be confusing to customers, something that Mr Mullenweg argues was deliberate.

WordPress itself is open source, meaning that anyone can use the software under the terms of the General Public License, with the associated company Automattic in charge of WordPress’ commercial endeavours.

However, there are certain conditions attached to that use, and Mr Mullenweg argued that WP Engine had not followed them, calling for a boycott due to their ties to private equity firms. 

This led to WP Engine sending a cease and desist order, alleging that he had defamed and attempted to extort them out to tens of millions of dollars.

Automattic then sent their own cease and desist, ordering WP Engine to stop using the WP Engine name due to it causing confusion in the marketplace.

The WordPress Foundation then banned WP Engine from accessing plug-ins and themes held on the main WordPress website, breaking a lot of websites in the process, and stopping them from updating and editing their themes, causing a huge security risk in the process.

The ban was lifted to allow WP Engine to set up a mirror page to access existing resources, but the bitter dispute has split opinion and caused a degree of uncertainty. 

Exactly what will happen next will depend on a court case between WP Engine and Automattic, where the former accused the latter of abusing his power.

The chaos appears to have subsided for the time being, but this is a seismic event that could change so much about how we use the internet.

Every e-commerce website needs a landing page. This is the first page that most visitors will land on and from which they should migrate to the next page on your site, depending on what they are looking for.

Logically, this means the landing page is the most important part of the site; if your website were a building, this would be the front door, lobby, and reception. However, it is all too easy to pay too little attention to this as you focus on things like product pages or your blogs.

To avoid that mistake, it is important to understand just what you should have on your landing page. To take the entrance analogy further, when people get to this entrance they will be signposted about where to go next.

Using a Webflow landing page template, we can make the technical part simple, so you just need to make sure you have the essential parts there.

The key thing to understand is that a home page and a landing page are not quite the same thing.

A home page is like the entrance to a large building with lots of corridors, stairs and lifts – in other words, plenty of links to enable visitors to look at lots of things. That is fine if the aim is to offer easy navigation and lots of content. But a landing page is more focused on a call to action. It is about leading people to a particular destination.

What this means is you are seeking to take your site visitor down the marketing funnel on the buyer journey to making a purchase. It should certainly be a visually attractive page, but it should also be simple and clear about how it directs people to a call for action.

The success of a landing page can always be measured with digital metrics, most specifically ‘bounce rate’, which measures how many site visits lasted just a few seconds, or failed to lead to a conversion. A high rate may indicate a design failure.

In this case, it could be because you have neglected the simple, neat but clearly signposted ideal that every landing page should follow.

In today’s digital age, a website is your brand’s storefront window to the world. But for many, crafting a website can feel intimidating. Fear not! Website templates offer a fantastic way to get a beautiful, functional site up and running quickly and easily.

This blog post will guide you through the process of creating your brand’s website using a template, focusing on user-friendly platforms and helpful tips for a stunning, on-brand result.

Finding the Perfect Template Platform

In today’s digital age, a website is your brand’s storefront window to the world. But for many, crafting a website can feel intimidating. Fear not! Website templates offer a fantastic way to get a beautiful, functional site up and running quickly and easily.

This blog post will guide you through the process of creating your brand’s website using a template, focusing on user-friendly platforms and helpful tips for a stunning, on-brand result.

  • Webflow: Webflow offers a massive library of high-quality templates across various industries. Their drag-and-drop editor makes customization a breeze.
  • Framer: Squarespace is renowned for its sleek, modern templates and focus on beautiful design. It’s perfect for those who prioritize aesthetics.
  • WordPress: Weebly provides user-friendly features and a good range of templates suitable for businesses of all sizes.

Finding the Perfect Template Platform

In today’s digital age, a website is your brand’s storefront window to the world. But for many, crafting a website can feel intimidating. Fear not! Website templates offer a fantastic way to get a beautiful, functional site up and running quickly and easily.

This blog post will guide you through the process of creating your brand’s website using a template, focusing on user-friendly platforms and helpful tips for a stunning, on-brand result.

In today’s digital age, a website is your brand’s storefront window to the world. But for many, crafting a website can feel intimidating. Fear not! Website templates offer a fantastic way to get a beautiful, functional site up and running quickly and easily.Alfredo Press

In today’s digital age, a website is your brand’s storefront window to the world. But for many, crafting a website can feel intimidating. Fear not! Website templates offer a fantastic way to get a beautiful, functional site up and running quickly and easily.

This blog post will guide you through the process of creating your brand’s website using a template, focusing on user-friendly platforms and helpful tips for a stunning, on-brand result.